2018 is a crucial year for the financial sector digital revolution
In addition to adapting to expectation and client requirements, making process flexible and seeking for new business models to operate profitably, it all starts with materialising the implementation of the new PSD2 regulation. This regulation should be understood as an opportunity and not as a risk.
The client is the greatest motivator for the digital revolution for entities to offer something more than digital-first.
Clients are leading communication with their organisation, in the same way that has come to be known as GAFA, (Google, Amazon, Facebook, Apple). They require more transparent organisations, which can advise them and offer them services beyond simple banking services, and above all, under the umbrella of information security (GDPR).
Most of the customers are willing to share personal data in exchange for obtaining better customized conditions and making use of certain services through automated smart support.
Through automation and robotic assistance, technology allows them to reduce time and costs for operations. To ensure profitability, it is necessary to go above and beyond this. It is necessary to incorporate into all of the the re-engineering of processes to understand the market, which allows organisations to be more innovative and useful.
Thanks to technology, organisations rely on two types of data, relational and transactional. Combining of two types of data into a single tool and offering the value that clients expect is what this is about.
We are facing what is known as “client intelligence,” which is a win-win situation