Global Leadership Team
Francisco Javier LatasaPresident
Javier Latasa has a Degree in Economics from UAM. He began his career in companies such as IBM, Realogic and CA. He founded VASS in 1999. Today he manages this group of companies that includes VASS, Nateevo, VD Shop and Serbatic, with the aim of making it one of the five largest Spanish-owned IT groups.
Francisco José DevesaGlobal Financial Director
Business Studies at UCM in Madrid. In 1988 he began his professional career in at Gabinete de Estudios Mercantiles, a firm specialized in bankruptcy situations, thus managing a wide range of sectors. In 1997 he joined the Madrid office of Mr. José María Blanc Díaz to continue his professional career in the field of business management. In 2005 he joined Grupo VASS to take on the Financial Management of the Group
Paula RodrigoGlobal Director of People & Talent
Degree in Psychology from the UAM in Madrid, she has completed an Executive Program of HR in IE Business School. Her professional career began in 2000 in Kristina Internet Business Solutions (.com of the Iberdrola Group). In 2002 she joined VASS to create the Human Resources area and since 2015 she has been the Global Director of the People & Talent area.
Gonzalo TrigoGlobal Innovation Director
Senior Engineer in Computer Science from the Higher Technical School of Engineering ICAI. He started his career at VASS in 2002 working for clients such as Telefónica, BBVA or El Corte Inglés. Since 2016, he leads the Innovation and Business Department Value which coordinates the company's global value proposition.
Eugenia MenéndezStrategy and Transformation Director
Chemical Engineer from Ramón Llull University. Started her professional career at ISOCO as project director and consultant. In 2006 became part of VASS as a Manager in Catalonia. In 2012 became Director of the Office in Catalonia and in 2015 Director of Public Sector. In 2017 joined IBM Global Services as a Sales Director of Naturgy. In March 2019 returned to VASS where leads the Strategy and Transformation of the company.
Jorge GonzálezGlobal Operations Director
BA in Economics from the UAM where he also studied a PhD in Banking and Stock Exchange. His professional career began in 1991 at DSS. In 1995, he joined IBM where he became the Principal for Telco and Pharma. In 2001, he participated in the creation of Vector as a founding member, being General Manager until 2013, the year in which he joined VASS as Banking Director. In 2017 he was appointed as the VASS' Global Operations Director.
Rafa OruetaGlobal Control and Management Director
Ana AguirreMarketing and Communication Director
Bachelor’s Degree in Marketing Science Crandon College. Diploma in Advertising from IAA. Marketing Diploma from LCCI - London. Over 20 years of experience, she began his professional career at Editorial Ramón Areces. In 1996, she joined IECISA, where since 2011 she has headed the Marketing and Communication area of the private sector, industries, banking and insurance in Spain, the rest of Europe and the USA. In 2017 she joined VASS as the Marketing and Communication Director.
Chus PastorAlliances Director
Graduated in Mathematical Sciences from UCM, she began her professional career in 1989 at Nixdorf Computer. Since then and until 2009 she has worked in various companies in the IT sector, DAESA, Sema Group, Icon Medialab (Nexus ITEM), Vignette or Fatwire where she held the position of a sales manager in different sectors. In 2009 he became part of VASS as head of alliances and public sector. Since 2010, she has been the Alliances Director.
Álvaro SánchezGlobal Telco, Media & Technology Director
Eduardo LorenteGlobal Banking Director
He studied in the School of Information Sciences and later got a Master's in Multimedia and Interactive Video. His career started as a web developer in 1995, going through different companies until becoming Art director in 1999 in the company Qarana Solutions. In 2002 he joined the Vector commercial team and from 2005 to 2015 he directed the business development area. In 2016, he became a member of VASS, where he became the Global Banking Director.
Jacobo GuillénIndustry Director
Law Graduate from Universidad Complutense de Madrid. He began his professional career at the Allianz group. He started in the IT sector at the Raccoon Company and in 2004 he became part of the commercial team of Oesia. In 2009 he joined the VASS commercial team. Since 2011 he has been managing the Industry Sector in VASS.
Javier ReinaGlobal Insurance Director
BA in Economics from UAM in Madrid, he has an International MBA from IESE and the Michigan ROSS School of Business. His professional career began in 1994 at IBM. In 1996 he joined IECISA where he held the position of Director of the Insurance Sector from 2009 to 2017. He is currently also a Professor at IE School of Human Science & Technology. He has been the Global Director of the Insurance Sector for VASS since May 2017.
Jesús PovedaCatalonia Branch Director
Diploma in Visual Arts and Communication. Video Multimedia Specialization 1995-1997 in TRACOR, with different postgraduate courses taken at the Catalan Institute of Technology, currently IL3, ESIC and The Valley. With 26 years of experience, he has developed his professional career in the field of technology consulting in Sysdata, Transiciel, Sogeti, Cap Gemini and IECISA. He joined VASS in 2012 as Public-Sector Director in Catalonia. From 2017 he leads the Catalonia Branch.
Patricio NovoaGlobal Energy, Utilities and Environment Director
BA in Business Administration from the San Pablo CEU University. In 1998 he began his professional career at DINSA as a consultant, in 2001 he joined Meliá, where he was responsible for the implementation of CRM Siebel and SAP BW projects. From 2004 to 2016 he joined various consulting firms such as Accenture, Neoris, Tecnocom and TSystems where he held various major positions. Since 2017, he has held the position of Director of the Energy, Utilities and Environment Sector.
Pedro AntónPublic Administration Director
Senior Telecommunications Engineer from Alcalá de Henares University, has a postgraduate degree in Information Society from UOC. With more than 20 years of experience in management positions, he began his professional career at INDRA, he also worked for FCC Industrial and the SP Group before becoming responsible for Public Administration (e-business division) at IECISA. In 2007 he became CIO of SEGITTUR and after four years he joined IECISA where he led the Travel sales Department. He joined VASS in 2018 where he currently leads Public Administration Market.
Ignacio de SopeñaDirector Global Business Consulting
Ignacio de Sopeña has a Degree in Economics and Business Administration by CUNEF and PDD by IESE Business School. He has more than 20 years experience in senior positions in companies as Arthur Andersen, KPMG and EY where has been responsible for the Financial Consulting Area. Currently, he is the Director responsible for leading the Business Consulting Area at VASS.
John Erick MartínezLatin America Director
Graduated in 1998 as a Computer Engineer from the UFT, he started his professional career at Cambridge Technology Partner where he worked on international projects in different countries of America. With over 19 years of experience in IT consulting, in 2005 he joined the VASS team Lat-Am where he has been Latin America Director since 2011.
Daniel NaoumCountry Manager VASS IT UK
Juan Carlos SalazarCountry Manager VASS IT US
He began his professional career in 1997 with the Mexican Company Softtek. In 1999 he was appointed as the Financial Manager of the Eastern region in the US. In 2007, he began his career in Spain with the creation of the TAEIT Company, until becoming part of VASS in 2012 as head of the US operation. During these years, VASS US has consolidated its offer and finally it has distinguished and established itself as an American Company, orienting its services to the Anglo-Saxon market.
Cristian CubillosCountry Manager VASS Chile
A Civil Engineer by trade, with honours in Computer and Information Science and a Diploma in Business Management and Development from the University of Chile. He began his career as a Business Intelligence Consultant and has focused on Strategic Business Consulting in the last ten years, with Financial Services for consultancies such as: Intellego, Indra and Tecnocom. He has occupied the Country Manager position in Chile for VASS since 2017.
Miguel Ángel ArizaCountry Manager VASS Colombia y Perú
Telecommunications Engineer with UPM. With over 20 years’ experience in the ICT sector, he began his career in Telefónica and occupied several positions there. He has led sales and multi-disciplinary teams in different organizations such as France Telecom, Grupo Delaware, Grupo Digitex (Comdata) and Tecnocom. He has been working for the last 9 years in South America. He led the international business development of Digitex (Comdata) and since 2012 has been the Country Manager for Tecnocom Colombia, leading the Banking and Insurance sector in the country. In 2017 he joined VASS where he currently holds the position of Country Manager for the offices of VASS Colombia and VASS Peru.
Alberto IbáñezCountry Manager VASS Mexico
Senior Engineer in Computer Science at the Pontifical University of Salamanca. Master's degree in Business Management at IPADE. In 2006 he started his professional career in VASS as a SOA consultant. In 2012 he opened and managed the VASS office in Chile, and in 2016 he was appointed as Country Manager for the VASS Mexico office.