“Discover everything you can about your potential clients before contacting them; their life circumstances, wealth, profession, hobbies, friends, etc. Every hour spent on this research will help you to impress your prospect.” David Ogilvy
CRM deployment should be approached from the point of view of the business and not only from technology. Including automation, socialisation, measuring, mobility and the point of view of the client is imperative for CRM systems.
At VASS we plan CRM initiatives to obtain objectives marked out from 3 perspectives: The business strategy, creating a competitive advantage, fighting against stagnant incomes by using up selling and cross-selling.
To achieve a 360º vision, which is integrated with all available information from the client/prospect to create a complete profile, we work with the main tools on the market: