The management of social networks is an essential component of digital marketing and should be guided by business and strategy.
Today clients make decisions based on their own terms, supported in networks of trust to form opinions. This is why it is necessary to have a strategy of active listening for social media, keeping up a calendar for creating quality content, analysing and detecting opportunities, managing influencers appropriately and detecting crises for the reputation in real time.
At VASS we implement monitoring tools for social networks that measure, analyse and interpret the information obtained. Understanding the reputation of your brand and the engagement that it generates is essential to evaluating the digital strategy of the organisation.